Electro Web Design Blog
How a good website leads to a sale.
Having a great website is like having an amazing salesperson on duty 24 hours a day, seven days a week. This is crucial today where everything can and is done through the amazing power of the world wide web.
If you haven’t yet considered how a website could be beneficial to your business, you’ve come to the right place. In this short article I am going to outline two key functions a good website will be able to perform for your business, why a professionally designed website should form the central hub of your marketing strategy, both online and offline.
Your website provides critical information.
Customers may come to your website via several sources. They may come from a link you shared on social media or they may be directed to your site through receiving a business card or flyer. The important thing is that something has encouraged them to seek out more information about your business, and most of the time your website is the final point of contact a person will have before either contacting you or moving on to one of your competitors. This is where your site has its first task: provide the crucial information upfront and leave the not so important stuff deeper in the site. Who you are, what you do, and how to buy. These points should be clearly and instantly visible on your site. Other information such as in-depth specs and product datasheets can be listed on separate product/service pages.
Your landing page needs to be loud and clear, not cluttered and confusing. Providing users with an information overload can be counter intuitive and lead to potential customers feeling overwhelmed and losing interest.
Your website must make an offer to the user
The average web user browses a page extremely quickly, which is why the basic information needs to be impactful and highly visible. Think of it as the equivalent of a product being eye level at a supermarket. You want the important stuff to stand out, and you want to create an eye-catching offer to inspire action.
Features such as a contact form and a strong call to action such as “Call Now” button, or a “Book a Free Consultation” link are highly effective methods to inspire a user to act. These are the first steps towards turning users into leads and leads into customers
The best thing about online marketing is that each interaction a user has with your site is trackable, which allows for every aspect of your website to be tweaked and adjusted to maximize your conversion rate and lower your overall advertising spend.
If your site isn’t living up to the task of 24/7 salesperson extraordinaire, maybe it’s time to invest in a new website. Click here to request a custom online quote and lets take your online marketing strategy to the next level.
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If you are ready to take your web presence to the next level or if you would like more information on the web design and online marketing services we offer we’d love to hear from you!
Electro Web Design South Africa has years of experience when it comes to marketing brands and businesses online.
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